+90 530 469 5584
meliscelayir@outlook.com

Innovation Scouting

  • Systematic search for latest innovations on the OTC market
  • Offer tailor made client solutions
  • Portfolio analysis and strategy

Strategic Consulting

  • Market entry strategy
  • Pharmacy access modeling
  • Trade channel development
  • Rx to OTC switching

Marketing: Consulting & Implementation

  • Market analysis 360°
  • Marketing concept development
  • Communication and media planning control
  • Implementation with sales force
    • Branding and positioning analysis
    • SWOT and portfolio analysis

Selling: Consulting & Training

  • Sales team performance analysis
  • Field force effectiveness
  • Sales Training (FPP – “Fit for Pharmacy Training” Program)

Outsourcing

  • Rented sales force
  • Outsourced administrative and marketing staff
  • Logistic coordination and importation

Training & Coaching

  • The OTC Training Academy – Investing in People, Building the Future. In cooperation with Nicholas Hall & Company, X-Potential

Merger & Acquisitions

  •  OTC/pharmaceutical producers
  •  Distributors/agents

Market Research

  • Qualitative market and web research
  • Distribution & shelf check; promotion implementation
  • Pharmacist recommendation check (Mystery Shopper)

Registration & Packaging

  • Local regulatory support
  • Submission and follow up
  • Packaging adaptation and design
  • Drugs (Rx, OTC), food supplements, medical devices, cosmetics
As the Turkey Partner of Compasshealthcare

As the Turkey Partner of Compasshealthcare our company, we offer comprehensive global and country-specific consultancy services with international experts to meet your strategic needs.